Our Story

Born from the combination of LifeWise Digital and Adler Branding & Marketing, LifeWise Adler unites cutting-edge technology with decades of marketing excellence. Our team’s track record—helping hundreds of businesses grow—now powers a new era of marketing driven by artificial intelligence and creative strategy.

Our Mission

Empowering businesses of all sizes with affordable, effective, and efficient marketing solutions through state-of-the-art technology and world-class creative expertise.

Company Founders

Stan Adler

Stan Adler is the Chairman and Founder of Adler, a comprehensive branding and marketing services firm established in 1979, and serves as its Creative Director. Stan has more than 40 years of experience creating successful branding and marketing strategies for a diverse group of clients in such industries as cosmetics, real estate and financial services. He is a frequent lecturer on maximizing brand value, effective presentation techniques and one-on-one marketing through variable on-demand printing. As the industry has evolved, Stan and his firm of 30+ professionals have remained on the cutting edge of marketing technology and have pioneered efforts to implement tactical programs to increase the effectiveness of his clients’ marketing investments. In addition to his role as Executive Chairman of Adler Branding and Marketing, Stan now serves as LifeWise-Adler’s Co-CEO, Board Member and Creative Director

Richard DeSimone

Richard is the Co-CEO and Director of LifeWise-Adler, as well as CEO and Board Member of LifeWise Digital, Inc. He is a seasoned entrepreneur known for leading technology and healthcare ventures, delivering robust returns for investors and driving industry innovation. Richard’s career includes founding successful companies such as Planet Technologies, which pioneered internet applications and partnered with industry leaders, and launching Canterbury Capital Partners to fuel technology-enabled business growth. His technology platforms have been adopted by some of the world’s largest advertising agencies, underscoring his impact on marketing and AdTech. He played key roles in specialty pharmaceutical firms—raising major capital, leading critical acquisitions, and delivering strong earnings. Through commitment to education, healthcare, and philanthropy, Richard brings a purpose-driven approach to business leadership. He continues to invest in and advise growth-stage companies while championing social and economic progress.

Our Capabilities

Demand Side Platform

LifeWise can manage our advertiser’s digital advertising inventory to interact with multiple programmatic ad exchanges and data exchange accounts through one platform.

Machine Learning Functionality

Our technology allows users to train our systems and provide the first party data that enables precise targeting.

Lifestyle Audience Aggregation

Users curate and train the system to instruct our platform of their lifestyle commitments and the types of products and services they are most likely to purchase and the merchants they love.

Scalable Data Management Platform

Powerful secure database on AWS assures continuity, safety, speed and scalability.

Location/Preference/Behavior Targeting

Users indicate preferences, swipe to save, block, share, real time location connections.

Real Time Bidding Platform

Fully functional real time bidding capabilities interacts with top exchanges and presents ads to the best targets on multiple platforms.